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The Three Types Of SEO Services

SEO

As you search for SEO services, you may wonder what makes one company's SEO services different from another's. Companies that provide SEO services usually use different SEO philosophies, tools, and methods to optimize their clients' websites. The different approaches are usually referred to as "hats." SEO services usually fall into three categories:


Black Hat SEO Services


Black Hat SEO is also known as SEO spamming. It should be clear from the term itself what kind of SEO service this is. In black hat SEO, sites are created that manipulate or trick search engines for better rankings. Black Hat SEO relies heavily on automated tools to create large numbers of substandard pages and to get links from irrelevant sites. Consequently, this SEO strategy usually leads to poor or irrelevant search engine results. Black Hat SEO has the advantage that it can boost your site to the top of the search engine rankings within a short period of time. However, this is not a wise SEO services strategy from the perspective of website design. In the worst-case scenario, once search engines discover that your site maligns its results, your site will run the risk of being banned or crashing on view. If you want your site to appear at the top of search engine results in a matter of days and are willing to take the risk of disregarding some site behavior guidelines, then Black Hat SEO will work for you.


A white hat search engine optimization(SEO) service


There is always a white for every black. The same is true for SEO services. The advantages of White Hat SEO services, on the other hand, are based on the use of relevant and quality content as well as effective search engine marketing strategies to place sites at the top of search engine results. 
White Hat SEO services providers focus mostly on the content of your site. White Hat SEO providers can help you to write very good contents that will attract people, and not search engines into your site. As a rule of thumb, content is a very important factor in search engine optimization and building (if not the most important element). By creating quality content, White Hat SEO services will increase your chances of getting inbound links from other relevant websites. A white hat SEO approach is definitely better than black hat SEO. Your site will not get blacklisted and it does not violate any search engine SEO guidelines. It is most likely that visitors who check out your website will convert easily to customers because of your great content.


Grey Hat SEO Services


Gray Hat SEO is a tool that is in the middle between the two tools above and aims to balance out risk and reward. There is a wide variety of SEO services solutions that fall under this category. Some Grey Hat SEO services may use dubious strategies and take even greater risks in order to achieve fast and high search engine rankings. Although Gray Hat SEO services generally follow search engine guidelines, others can put you at risk. Be sure about what you are subjecting your online site to if you choose Grey Hat SEO services.


Which hat should you choose?
 
According to Google and other large search engines, White Hat is better SEO, Black Hat is worse SEO, and Grey Hat is generally dicey. The users of Black Hat SEO might claim that Grey Hat is less effective while White Hat is too ineffective. People who prefer Grey Hat SEO Services may claim that White Hat SEO Services are effective only when no Grey Hats or Black Hats are involved. Those who provide White Hat SEO services may say that Black Hat SEO users are cheaters, and those who provide Grey Hat are quitters.


With all these different opinions, you should remember that it is still up to you to decide which type of SEO you need. It is up to you to determine which type of hat you should wear based on your objectives. From my perspective, White Hat is a better, more cost-effective option for serious businesses, excluding sites like gambling, adult, and pharmacies.

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